Author: Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, buyers rarely move in a straight line from first touch to purchase. They jump between peers, creators, channels,…
Reviewing interactive video platforms for e-commerce product demos matters more in 2025 because shoppers expect proof, not promises. Interactive video…
In 2025, leaders face tighter budgets, faster market shifts, and higher expectations for resilience. Using AI To Generate Synthetic Personas…
Comparing Middleware Solutions For Connecting CRM To Community Data has become a board-level concern in 2025, because community activity now…
Using AI To Identify Churn Patterns In Community Discussion Data is now a practical way to protect membership revenue and…
Reviewing knowledge management platforms for complex marketing ops matters more in 2025 because teams ship more campaigns across more channels…
Using AI To Personalize Brand Voice For Global Translation Nuance is no longer optional in 2025. Customers expect the same…
Advanced social listening tools have moved far beyond counting mentions. In 2025, they help teams uncover micro-communities, shifting sentiment, and…
In 2025, brands, creators, and city leaders want early signals on what people will wear, eat, watch, and celebrate next.…
Comparing Discord versus Slack for building customer-led communities matters more in 2025 than ever, because community is now a product…