Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Predictive analytics empowers marketers to forecast an influencer’s potential reach with precision, elevating campaign strategies to new heights. By leveraging…
Brands and agencies use predictive analytics to forecast an influencer’s potential reach with precision, leveraging data-driven insights rather than guesswork.…
Predictive analytics has reshaped how brands identify influencers with high growth potential. By leveraging data-driven insights, you can forecast an…
AI-powered video editing tools have transformed content creation in 2025, with Opus Clip and Descript leading the way. From dynamic…
AI-powered video editing tools like Opus Clip and Descript have redefined the creative process for content creators, marketers, and businesses…
In 2025, music licensing on YouTube remains a vital concern for creators eager to monetize content legally and avoid copyright…
Harnessing the power of AI can supercharge your marketing strategies, especially when brainstorming fresh content. Learning how to use ChatGPT…
The “Single Source of Truth” is now essential for influencer marketing analytics. By integrating influencer data into a central BI…
The “Single Source of Truth” in influencer data is emerging as a game-changer for brands in 2025, promising reliable measurement…
Choosing between buying or building your own influencer platform is a critical decision for brands wanting to maximize their influencer…