Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using image recognition to find brand logos in photos has rapidly become a game-changer for brands and marketers in 2025.…
Training custom AI models on brand guidelines is revolutionizing modern marketing and communication. When an AI deeply understands your unique…
Mobile apps for managing campaigns on the go empower marketers and business owners to monitor, optimize, and scale their digital…
Personalizing outreach emails with generative AI has revolutionized how companies communicate with prospects, customers, and partners. Leveraging the latest AI…
Influencer Relationship Management (IRM) system audits play a pivotal role in ensuring successful influencer marketing strategies. The digital landscape is…
Deepfake awareness for brand protection has become essential in today’s digital world where AI-generated video and audio can mimic real…
Analytics dashboards empower organizations to visualize the full funnel, offering insights from awareness to conversion in a single, dynamic view.…
Using AI to analyze comment sentiment at scale can revolutionize how businesses understand their audience. Powered by machine learning and…
When it comes to driving product visibility in 2025, the best platforms for seeding products at scale are crucial for…
As ethical AI rapidly shapes online experiences, the question of how—and whether—to disclose virtual influencers to audiences is more pressing…