Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to identify your competitors’ most effective influencer partners transforms the way brands approach influencer marketing strategy. By leveraging…
Using AI to A/B test different thumbnails and headlines for YouTube videos can transform channel performance in 2025. Creators now…
The rise of the creator economy has fueled demand for innovative financial solutions. Payment and invoicing tools for creators now…
Using AI to transcribe video content for closed captions and SEO has become a pivotal strategy for multimedia publishers in…
Choosing between “all-in-one” influencer marketing platforms and a “best-in-class” tech stack is a pivotal decision for brands aiming to optimize…
Using AI to identify “Rising Star” creators before they go viral is rapidly transforming how brands, platforms, and investors spot…
Using AI to analyze competitor ad spend on influencer whitelisted content empowers brands in 2025 to make smarter budget decisions,…
In 2025, digital marketers continue to leverage powerful link shortening and tracking tools for performance marketing, improving campaign efficacy and…
Using AI to forecast a campaign’s potential reach and engagement has become a game changer in digital marketing. Accurate predictions…
Managing influencer partnerships is now essential for brands scaling their marketing. An Influencer CRM platform streamlines creator relationships, automates outreach,…