Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI-powered “content grading” is transforming how brands evaluate influencer posts by automatically scoring them against creative briefs. Leveraging advances in…
Influencer-specific tax & accounting software has become a must-have in 2025 as content creators seek hassle-free ways to manage their…
Using generative AI to create speculative storyboards for creator pitches is revolutionizing how creative professionals visualize and sell ideas. By…
Data clean room platforms have revolutionized how brands and creators co-analyze first-party data for privacy-safe collaboration. As privacy regulations tighten…
AI for “creative fatigue” analysis is revolutionizing how brands and influencers maintain content quality. Creative fatigue can severely impact engagement,…
Using AI to detect “brand drift” in a long-term creator partnership gives modern marketers a proactive edge. With partnerships fueling…
AI for summarizing long-form video content into key moments and highlights is revolutionizing how viewers and creators interact with videos.…
The surge in the creator economy has fueled the demand for reliable online payment solutions, leading many to explore digital…
Using AI to predict the burnout risk of a potential creator partner has become a game-changer for brands and agencies.…
Building a competitive intelligence dashboard for influencer marketing empowers brands to make data-driven decisions, outsmart rivals, and optimize campaigns. By…