Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI-powered visual search for discovering creators with a specific aesthetic has revolutionized how brands, curators, and casual browsers find visual…
Managing complex, multi-tiered affiliate payout structures demands high-performance tools and robust strategy. From fast-growing e-commerce brands to established networks, finding…
The power of using AI to analyze the vocal tone and speaking cadence of creators is revolutionizing how brands choose…
Using AI to analyze the vocal tone and speaking cadence of creators for brand alignment unlocks precise partnerships and stronger…
Creator banking platforms like Karat and Creative Juice are redefining how content creators manage, grow, and monetize their finances. These…
Using AI to measure and report on an influencer’s brand safety score over time is revolutionizing how brands ensure alignment…
AI-powered content moderation for influencer campaigns is revolutionizing online safety. By swiftly identifying and removing hate speech in real-time, brands…
Reviewing platforms for facilitating in-kind (contra) influencer partnerships at scale has become essential for brands optimizing their marketing spend in…
Using AI to identify cross-platform audience overlap in your creator roster has become indispensable for brands and agencies eager to…
AI for real-time translation in live shopping streams across geographies is transforming how global e-commerce connects brands and customers. By…