Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, marketers move faster when they can build, test, and ship small digital experiences without waiting in a dev…
In 2025, research teams want deeper truth from video without over-reading what people say. Using AI To Analyze Micro-Expressions In…
In 2025, product teams are under pressure to reduce recalls, prove compliance, and ship faster without sacrificing quality. Reviewing Digital…
Using AI To Generate Synthetic Personas For Rapid Creative Concept Testing is changing how teams explore ideas in 2025. Instead…
Comparing identity resolution providers is now central to marketing measurement in 2025, because cookies, device IDs, and walled-garden constraints keep…
Using AI to forecast seasonal demand helps niche physical product brands avoid stockouts, dead inventory, and stressful last-minute production runs.…
Evaluating Predictive Analytics Extensions For Standard CRM Automation is now a practical requirement for revenue teams that want higher conversion…
AI For Automated Scriptwriting Based On High-Performing Viral Hooks is reshaping how creators and brands develop video scripts in 2025.…
In 2025, partnerships are rarely “set and forget.” Teams manage co-selling, referrals, technical integrations, and executive relationships at once. This…
Long-term creator partnerships thrive on trust, momentum, and a shared story that audiences can follow. Yet as campaigns evolve, teams…