Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
SKAdNetwork 4.0 reshaped mobile attribution. Here’s how Airbridge and AppsFlyer actually measure creator campaigns differently.
Identity resolution turns scattered emails, devices, and offline sales into one golden record, proving which creators actually drive revenue.
Warehouse-native activation lets brands build and sync creator campaign audiences straight from Snowflake or BigQuery, skipping risky data exports.
A practical guide to evaluating AI fraud detection tools for live shopping streams, covering bot traffic, GMV inflation, and vendor vetting.
GEO monitoring tools promise visibility into ChatGPT and Gemini mentions, but most brands still can’t verify what they’re buying.
Generative engine optimization determines whether ChatGPT and Gemini cite your creator content or your competitor’s. Here’s the operational playbook.
AI content detection tools promise to verify authentic creator output, but brands need a benchmarking framework before trusting the scores.
Generative AI ad copy previews speed up paid search production, but without review gates they quietly erode brand voice and compliance.
A governance framework for training AI models on brand identity, covering data rights, approval chains, and risk controls for marketing teams.
AI search visibility audits are the new high-margin service line agencies use to prove creator ROI inside ChatGPT, Perplexity, and AI Overviews.