Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI distribution agents now optimize search, community, and placement in one loop — here’s the architecture behind them and how to vet it.
A practical scoring framework for evaluating end-to-end AI campaign agents on ROI, risk, and operational fit beyond the two market leaders.
Real-time campaign insight dashboards are replacing static reports, letting marketing ops teams reallocate budget mid-flight instead of post-mortem.
AI-driven product sampling is replacing manual creator outreach — here’s how ChatGPT and Claude integrations are reshaping affiliate discovery for D2C brands.
Auxia and Adobe Workfront take opposite paths to AI brief generation—one bets on speed, the other on enterprise control. Here’s how to choose.
AI agents now draft, triage, and escalate brand replies at scale — here’s how to evaluate them for risk, ROI, and brand voice fidelity.
Usermaven’s full-stack attribution model is only as good as your CRM data — here’s what breaks and how to fix it.
Improvado and Hightouch claim 78% deduplication gains from AI identity resolution. Here’s how brands should actually vet that number.
Wunderkind-Cordial identity resolution de-anonymizes web traffic in real time, letting brands trigger personalized messages before visitors bounce.
How brands are building generative engine optimization benchmarks to track visibility, citations, and share of voice inside LLM-generated answers.