Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
CMOs comparing Adobe GenStudio, Google’s agentic suite, and Salesforce Agentforce need a framework beyond feature checklists. Here’s how to evaluate the real risk.
A practical framework for evaluating identity resolution platforms that connect ChatGPT and Gemini referral traffic to CRM revenue, cookie-free.
A practical AI governance checklist for spend caps, escalation paths, and audit trails before autonomous media-buying agents touch your budget.
A practical AI governance checklist for spend caps, escalation paths, and audit trails before autonomous agents touch media budgets.
NemoVideo, Opus Clip, and Descript compared on speed, cost-per-format, and output quality for e-commerce video teams scaling multi-platform content.
A step-by-step audit framework to test whether your MarTech stack can handle agentic AI orchestration without data fragmentation.
Recast, Northbeam, and Triple Whale promise incrementality without a data science team. Here’s how they actually compare for mid-market brands.
A configuration playbook for using Google’s Ask Ad Manager chatbot to diagnose creator-adjacent campaign drops before looping in support.
A practical framework for vetting AI creator brief generators on accuracy, brand-voice fidelity, and workflow fit before you buy.
A practical AI vendor scorecard for evaluating governance, data handling, and human-override controls before your brand signs the contract.