Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Understanding visitor behavior is crucial for enhancing conversion rates, and that’s where heatmap and session recording tools for website analysis…
Using AI to analyze the emotional journey of a customer in a video testimonial is transforming how businesses understand and…
Customer Data Platforms (CDPs) are transforming how businesses understand and interact with customers in 2025. By unifying and activating fragmented…
Using AI for predictive lead scoring from influencer-generated traffic is revolutionizing digital marketing in 2025. Brands harness data-driven insights to…
Digital whiteboard tools for brainstorming campaign ideas have become essential in the fast-paced marketing landscape of 2025. With remote collaboration…
Using AI to identify brand detractors and develop a counter-messaging strategy is revolutionizing digital reputation management in 2025. Businesses now…
Measuring the true impact of influencer marketing remains a challenge for brands in 2025. Survey tools for measuring brand lift…
Using AI to analyze customer feedback from influencer campaigns at scale empowers brands to uncover genuine insights faster than ever.…
AI-powered image recognition for tracking un-tagged brand mentions has revolutionized how businesses monitor their digital presence. By harnessing cutting-edge computer…
Brands are increasingly seeking reliable tools for tracking influencer content beyond the official campaign period, as ongoing visibility and organic…