Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical GEO audit checklist for tracking brand citations and share of voice across ChatGPT and Gemini, built for marketing teams.
Brandi AI and OtterlyAI tackle generative engine optimization differently. Here’s how brand teams should pick the right fit.
On-device AI search cuts cloud costs and privacy risk for creator content classification, but accuracy and scale tradeoffs demand careful vetting.
A practical framework for evaluating digital asset management tools built for omnichannel creator content reuse, rights tracking, and ROI.
A practical framework for auditing platform reported conversions so brands stop paying media budgets based on inflated Meta and Google attribution.
OtterlyAI and Getfluence now convert AI search visibility data into creator briefs, closing the gap between citation tracking and content production.
A creator ops automation audit separates AI that saves money from AI that quietly creates compliance and brand risk.
Agentic AI workflows are forcing brands to redesign influencer teams around orchestration, not execution. Here’s how to restructure without losing control.
A UGC rate calculator can anchor budget benchmarks, but blind trust in auto-generated numbers creates real negotiation and compliance risk.
Vendors are bolting “agentic” features onto influencer CRM platforms. Here’s what brands should pilot before trusting AI with creator decisions.