Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Google AI Overviews and OpenAI’s ad-supported answers cite sources by different rules—here’s how to structure content that earns both.
We tested GetHookd’s AI ad generator against human-written problem-solution ads to see if hook automation actually lifts performance.
Google’s Demand Gen update turns YouTube ads into AI-driven chat portals — here’s what it means for brand risk and ROI.
A hands-on review of Google’s AI Max 10-click setup, testing budget guardrails and ROI targets so marketers know what to trust before scaling.
Levanta’s $22M raise signals affiliate infrastructure is standardizing creator budgets across Amazon, Walmart, and TikTok Shop marketplaces.
Stack Influence’s 11M nano-creator network syndicates UGC as paid ads at scale — here’s the technical breakdown of why CPA drops.
Six months of data on TikTok Symphony’s AI creator matching versus manual whitelisting — the ROI case, the risks, and what brands should do now.
Google’s Ask Ad Manager chatbot now executes campaign changes autonomously — here’s what shifted and where human approval still matters.
Why AI agent interoperability audits are becoming the deciding factor in creator-matching and CRM vendor selection.
GEO and AEO get lumped together, but they need different budgets, KPIs, and vendors. Here’s how to split spend for 2026.