Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Emerging tools for creator usage tracking are transforming how brands, agencies, and individual creators measure and optimize their online presence.…
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Running a large-scale creator campaign is no small feat. The best tools for managing big creator campaigns help streamline workflows,…
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In 2025, AI tools that detect fake engagement patterns have become essential for brands, marketers, and platforms battling fraudulent online…
Tools for tracking influencer media value have become indispensable in optimizing influencer marketing investments. As brands allocate bigger budgets to…
Brands are increasingly turning to AI tools that score influencer brand fit to streamline partnerships that generate measurable impact. These…
Choosing the best platforms for creator contract automation is essential for digital creators, agencies, and brands managing influencer partnerships at…
In the rapidly evolving landscape of influencer marketing, choosing the best platforms for creator contract automation is essential for brands…