Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, brand loyalty programs increasingly rely on tokens that move across apps, wallets, and marketplaces. This review of digital…
AI For Market Entry Modeling And Competitor Reaction Prediction is reshaping how leaders decide where to expand, how to price,…
Global marketing teams rarely fail because of weak ideas; they fail when budgets, headcount, and timelines drift across regions. In…
AI-Powered Visual Search is changing how shoppers find products without typing traditional keywords. In 2025, customers use cameras, screenshots, and…
Comparing middleware solutions for connecting MarTech to internal data has become a board-level priority in 2025 as teams push for…
Long-term creator partnerships win when a story stays coherent across months of content, shifting platforms, and evolving audiences. Using AI…
High-touch partnerships don’t fail because teams lack intent—they fail because information lives in too many places and follow-ups aren’t consistent.…
Using AI To Track The Multi-Channel Path From Awareness To Direct Sales is now a practical advantage, not a futuristic…
Mid-market retailers are rethinking rewards as margins tighten and customer acquisition costs rise. This review of blockchain-based loyalty platforms for…
Mid-market retailers face rising customer acquisition costs and shrinking attention spans, making retention a board-level priority. This review of blockchain-based…