Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Synthetic data is rapidly changing the way advertisers test campaigns by simulating audience reactions to ads. As traditional data privacy…
Influencer CRM is the cornerstone of successful large-scale influencer campaigns in 2025, enabling brands and agencies to seamlessly manage over…
AI agents for negotiating micro-influencer rates are revolutionizing influencer marketing by automating and optimizing the negotiation process. As brands face…
Shopify Collabs is rapidly changing how DTC brands approach influencer marketing and partnerships. By connecting merchants with creators, this Shopify…
AI for sentiment analysis in multi-language campaigns is revolutionizing how global brands measure and understand emotional reactions from diverse audiences.…
Dark social tracking enables marketers to analyze how content and links are shared privately, beyond the reach of traditional analytics.…
Generative AI for creating storyboards from briefs is reshaping how creative teams visualize concepts, transforming basic ideas into detailed visual…
Social commerce is revolutionizing online shopping, letting users discover and buy products directly through social media platforms. As brands optimize…
AI for detecting “deepfake” brand impersonations is fast becoming essential as digital fakery grows more sophisticated in 2025. With brand…
Attribution modeling—especially the comparison of first-touch vs. linear models for influencers—shapes how marketers measure and optimize the impact of campaigns.…