Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Learn how to audit your influencer content library for LLM citation eligibility by scoring factual density, structured data compatibility, and conversational answer format.
B2B marketers rushing to adopt AI platforms without a message architecture are burning budget. Here’s what the ANA Masters Conference reveals about doing it right.
Learn how brand teams can configure Google Maps, Search proxy metrics, and AI attribution models to prove ROI from creator campaigns that drive foot traffic and phone inquiries.
A 90-day GEO implementation plan for mid-market brands using creator content to earn citations in ChatGPT, Gemini, and Claude without enterprise AI infrastructure.
AI assistants now appear as a distinct traffic channel in GA4. Here’s how brand teams should read, benchmark, and act on organic AI referral data to protect and grow digital share.
AI video platforms like NemoVideo are outpacing manual agency production on speed, cost, and scale. Here’s how brand commerce teams should evaluate the tradeoffs.
Build the three-layer AI marketing stack brands need to connect generative discovery, AI-assistant attribution, and identity resolution into a full-funnel revenue engine.
Viant’s AI attribution signals are forcing brand measurement teams to rethink attribution windows and channel groupings for creator campaigns in an era of generative AI referral traffic.
AI video tools now cut post-production time by 85%. Here’s how brand content teams should reallocate those hours into strategic testing and creator roster expansion.
Learn how to build a dual attribution stack that tracks generative engine referrals and social commerce conversions in parallel — without double-counting creator touchpoints.