Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Canva’s Ortto acquisition promises design-to-automation workflows, but small teams need to weigh real ROI against integration risk.
Adobe’s Semrush integration reshapes brand SEO and GEO reporting, merging traffic data with AI citation tracking inside one workflow.
Cookies are dying and creator link tracking needs a server-side backbone now, or brands lose attribution visibility fast.
Semrush, XFunnel, and Ortto claim to track AI brand mentions accurately. Here’s how they actually compare on precision, recall, and cost.
A practical framework for setting generative engine optimization budgets, benchmarks, and allocation splits that brand leaders can defend to finance.
AI-hosted live shopping promises 24/7 scale, but conversion data shows human creators still win trust and revenue.
Zero-click procurement means AI answers B2B buyers before they ever visit your site. Here’s how to earn a place in that answer.
AI agents in Braze vs Klaviyo now trigger campaigns on real-time intent signals. Here’s how the two platforms actually compare for brand teams.
Retrieval-augmented generation lets marketing teams ground AI content in brand truth, cutting hallucinations and rebuild time.
Adobe’s Semrush deal and HubSpot’s XFunnel launch signal a new era for tracking creator content visibility across AI search and social platforms.