Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
HubSpot, Salesforce and Oracle are racing to add native AEO monitoring — here’s what their roadmaps actually promise, and what to verify before you buy.
The generative search attribution gap is a vendor problem, not just a measurement gap—here’s how to pick platforms that actually close it.
Point-solution sprawl is quietly draining martech budgets — here’s how consolidated agentic suites stack up on cost, control, and speed.
Cision’s Trajaan acquisition puts AI search intelligence inside PR workflows—here’s what it means for tracking brand mentions in generative answers.
Ahrefs claims AI cuts site audits from 40 hours to 60 minutes. Here’s what that speed actually means for in-house SEO and GEO workflows.
Zeotap’s Snowflake Marketplace app raises a real question: does identity resolution belong inside your warehouse, or beside it?
Revenue attribution is becoming a governance mandate — here’s how to align CRM, finance and RevOps on shared data definitions before auditors force the issue.
A practical framework CMOs can use to test agentic AI media buying vendor claims before committing budget, headcount, or trust.
Autonomous campaign engines are only as smart as the identity layer feeding them. Here’s how to build one that won’t break under real-time pressure.
HubSpot, Salesforce, and Adobe now bake answer-engine visibility into their platforms. Here’s how their native AEO monitoring actually compares.