Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Learn how to audit creator content indexing, schema markup, and site architecture to satisfy both traditional search rankings and LLM citation signals simultaneously.
Build proprietary AI data infrastructure or partner with neutral identity resolution platforms? Here’s how marketing leaders should evaluate the tradeoff for privacy-safe media buying.
Real estate and high-consideration brands need more than vanity metrics. Here’s how to evaluate DM Force CRM attribution for call tracking, AI list targeting, and creator pipeline outcomes.
Generative search is rewriting product visibility rules. Learn how to restructure creator briefs so AI systems can understand, cite, and surface your brand in shopping responses.
Zillow’s NotebookLM play reveals how AI research tools are becoming product discovery surfaces — and why creator content structure must evolve to get cited.
Whalar’s Accenture tie-up creates a full-stack measurement powerhouse. Here’s what it means for brand ROI and which competing platforms must adapt to survive.
A TCO breakdown comparing NemoVideo’s AI-powered product-link-to-ad pipeline against traditional agency retainers — helping brand commerce teams identify when AI wins on cost-per-acquisition.
Brands with rich first-party data are outperforming competitors on AI-driven attribution, personalization, and automation. Here’s how to build that proprietary dataset advantage.
Hospitality and travel brands evaluating Abra AI’s identity resolution platform need a clear framework for unifying guest data, measuring ROI, and avoiding costly compliance blind spots.
Evaluate Adobe’s CX rebuild, identity resolution engines, and autonomous workflow tools as one integrated operating model — not isolated point solutions — to unlock real agentic AI campaign ROI.