Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for comparing AI search optimization vendors on local pack accuracy, conversational citations, and reporting honesty.
Euka’s multi-platform Creator OS claims unified Shopify, Instagram, and TikTok data. Here’s what brands should verify before signing.
Predictive churn models flag underperforming creator deals weeks before renewal, letting brands renegotiate or exit before budget bleeds out.
AI hook generation tools let brands simulate viral formats before creator deployment, cutting wasted spend and catching brand risk early.
A buyer’s framework for evaluating real-time attribution orchestration across CRM, ad platforms, and identity graphs before you sign.
ChatGPT now books, buys, and completes tasks for users, and CX and marketing leaders need new playbooks to earn a place in that workflow.
Wikipedia’s traffic drop reveals how AI Overviews rewrite discovery, and why brands need a citation strategy beyond backlinks.
GEO as a service is the new agency retainer. Here’s what brands actually get for the fee, and where the risk hides.
HubSpot and OpenAI are testing AI-managed ad budgeting that shifts spend using CRM revenue data, not just clicks. Here’s what worked and what didn’t.
HubSpot’s ChatGPT Deep Research connector lets CRM data inform AI-assisted ad decisions. Here’s what it changes for budget owners.