Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Social media listening and brand monitoring software for enterprise are redefining how organizations track, analyze, and act on online conversations.…
Using AI to personalize your landing pages based on the visitor’s industry or role is revolutionizing digital marketing in 2025.…
Influencer marketing platforms for agencies and multi-brand companies have become essential for orchestrating scalable, data-driven campaigns. These solutions streamline influencer…
Using AI to analyze and optimize your website for conversational and voice search is no longer optional; it’s a necessity…
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Using AI to analyze and predict the best marketing channels for your target audience can transform how brands allocate their…
Agencies in 2025 rely heavily on public relations (PR) and media outreach software to increase client visibility and streamline their…
Using AI to analyze and optimize your content for every stage of the customer journey is transforming digital marketing in…
In today’s fast-moving business landscape, competitive and market intelligence platforms for enterprise have become critical for informed decision-making and sustained…
Using AI to personalize your in-app messaging and push notification strategy can revolutionize customer engagement in 2025. With today’s consumers…