Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Perplexity Shopping and ChatGPT Instant Checkout are rewiring product discovery. Here’s how brands should evaluate and prepare for both.
A brand-side readiness audit of ChatGPT Atlas, Perplexity Comet, and Gemini’s browser for agentic product discovery.
GA4’s AI Assistant channel lumps ChatGPT, Perplexity, and Gemini traffic in with search — here’s how to split them out and protect attribution.
AI voiceover localization slashes dubbing costs by up to 80%, but brands need to weigh quality, compliance, and scale tradeoffs first.
Brand voice erodes fast at scale — here’s how to audit AI-generated creative variations before hundreds of assets go live.
AI is compressing creator content approval from weeks to days, cutting revision cycles and campaign risk without sacrificing brand control.
AI pre-flight checks now catch brand-safety and compliance errors before launch, cutting wasted ad spend and reshaping campaign QA.
Synthesia, HeyGen, and Colossyan compared on brand safety controls and true cost-per-video for avatar-led product demos at scale.
Recommendation engines now decide which creator content gets seen — here’s how brands can engineer for algorithmic amplification.
AI turns single-use creator content into reusable paid media, cutting production costs and building a compounding performance dataset.