Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Looking to connect with your audience on a deeper level? Launching a brand podcast can achieve just that—without sounding overly…
The hero’s journey as a framework for customer-centric storytelling has revolutionized how brands engage audiences. By placing the customer at…
Building a cohesive content calendar for a multi-brand organization can feel overwhelming, but strategic planning ensures each brand thrives without…
Mastering the art of writing a powerful and memorable tagline can transform a brand’s identity and fuel long-term success. A…
Crafting a compelling brand origin story can boost your brand’s visibility, trust, and engagement in today’s crowded market. But how…
A compelling brand manifesto can be the primary force that unites, motivates, and inspires your internal team. When crafted with…
Crafting the anatomy of a high-converting email newsletter is essential for businesses aiming to engage their audience and drive action.…
The pillar-cluster model is a proven strategy for establishing brand authority and improving search rankings in 2025. This approach organizes…
Explainer videos have become essential tools for brands looking to boost user engagement and drive product adoption. A well-crafted explainer…
The creative kickoff meeting for a new campaign sets the foundation for branding success. This pivotal gathering brings key minds…