Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
A multi-post countdown series builds urgency ahead of travel booking deadlines, turning creator content into a measurable conversion engine.
A brief framework for local guide takeover videos that turns micro-creator city walkthroughs into measurable affiliate bookings.
Why split-screen itinerary comparisons outconvert single-destination travel content, and how to brief creators for bookings, not just views.
A brand playbook for AR and XR ad experiences, covering platform choice, budget, measurement, and compliance beyond short-form video.
Gen Z ignores product claims but trusts visible proof. Here’s how to brief demonstration-first content that converts skeptics into buyers.
A tactical guide to structuring countdown-to-launch livestreams that build tension, retain viewers, and convert at the drop.
One creator argues both sides of a purchase decision, giving brands a trust-building format that outperforms standard testimonials.
A 10-part creator series builds anticipation and trust before a product reveal, driving stronger conversion than one-off launch content.
Interactive geo-tagged video lets brands prove supply chain claims instead of stating them, turning traceability into a conversion tool.
The anti-ad ad format turns skepticism into conversion by having creators mock the sponsorship — and it’s outperforming polished spots.