Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Shoppable livestream scripts turn TikTok Shop hosts into conversion machines. Here’s the format brands are briefing to capture live commerce sales.
How brands format creator content so AI search engines like ChatGPT and Google AI Overviews cite it as a source.
Long form YouTube product documentaries are becoming the premium creator format brands trust for high-consideration purchases and durable brand equity.
An employee advocacy video series turns staff into a trusted creator bench, cutting content costs while lifting engagement and hiring metrics.
A practical guide to writing reaction content briefs that guide creators without scripting away the spontaneity brands are paying for.
Text-meme carousels are outperforming polished video on Instagram, delivering lower CPMs and higher saves for a fraction of the production cost.
Recipe Remix Series turns pantry staples into shoppable UGC, driving basket lifts for CPG and grocery brands at a fraction of ad costs.
ASMR unboxing drives outsized TikTok saves and watch time. Here’s how brands brief, cast, and measure the format for real ROI.
AI avatar hosts let brands scale video content without creator burnout, casting, or reshoots. Here’s how to brief them safely.
Reels build reach, YouTube builds retention. Here’s how to sequence both into one fandom funnel without doubling your content budget.