Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Vertical creator cuts crash on Peacock and Sky. Here’s the living room ready reformatting playbook brands need before their next CTV buy.
CapCut speed edit templates let brand teams produce polished short-form content in under an hour without a full production budget.
YouTube now rewards thumbnail testing directly in impressions. Here’s how brands should build split-test creative without wasting spend.
AI voice clone dubbing lets creators speak every market’s language, cutting localization costs while keeping the original performance intact.
A practical playbook for briefing community livestream formats that keep ad-supported UGC audiences watching, chatting, and buying.
Drop shop reveal videos turn beauty product launches into shoppable moments of anticipation, and brands using them are seeing real conversion lifts.
Instagram’s interest-graph discovery layer rewards product reels built for algorithmic taste-matching, not follower counts. Here’s the new brief.
Timestamp chaptering turns long video into AI-searchable snippets, cutting discovery costs and winning zero-click placements.
Side-by-side spec comparison reels turn dry electronics specs into scroll-stopping proof, driving conversions with lower production risk.
How to write conversational ad creative for ChatGPT’s ad agent format, with scripts, compliance rules, and a production workflow that scales.