Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Learn how to brief creators for Meta’s 1:1 feed format with square-ratio vertical hybrids that maintain native aesthetics, avoid algorithm suppression, and drive measurable ROI.
Learn how to write DTC creator briefs that AI video editing agents can convert into platform-ready ad variants with distinct hooks, CTAs, and format specs.
Learn how to write one multi-platform short-form video brief that adapts hook, pacing, and ratio for TikTok, Reels, and Meta 1:1 feed without separate production sessions.
Learn how to brief creators on platform-specific hook structures for TikTok’s FYP and Instagram Reels to maximize completion rates and feed performance.
Learn how to brief creators for the 1:1 Meta feed format so square-ratio assets dominate Instagram feed real estate without breaking Story and Reels distribution.
Learn how to write one cross-platform creator brief that delivers short-form social, YouTube, and OTT content from a single production session without sacrificing performance.
LinkedIn’s AI content problem is eroding brand trust. Here’s how marketers can protect creator authenticity while still optimizing for algorithmic performance.
Learn how to write a single social commerce creator brief that satisfies TikTok’s watch-time algorithm and Instagram’s shoppable feed requirements from one shoot.
Learn how to brief creators for single assets that run simultaneously on social feeds and linear TV, cutting production costs while capturing fragmented audience attention at scale.
Learn how to write one cross-platform episodic campaign brief that adapts narrative, commerce, and cliffhanger mechanics across TikTok and Meta Series without separate production budgets.