Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Developing a customer persona based on real data is essential for successful marketing and product strategies in 2025. Solid personas…
The power of a consistent brand experience across all touchpoints can elevate your business in today’s competitive landscape. A unified…
Successful pitches in today’s business landscape rely on compelling data-driven presentations that persuade executives. Whether you’re recommending a new strategy…
Creating a brand style guide for a global audience ensures consistency, nurtures recognition, and empowers teams worldwide to communicate with…
The power of the cliffhanger is a storytelling technique that keeps audiences craving more, especially in episodic content. In a…
Establishing a brand voice that is both authoritative and approachable bridges trust and relatability, setting your business apart in a…
The psychology of color in branding is a crucial element in shaping how audiences perceive brands and influencer content in…
The psychology of color in branding is a cornerstone of modern marketing, shaping how audiences feel and behave toward brands…
Building a powerful brand community can transform your business. By nurturing authentic connections among your customers, you turn them from…
Launching a guide to creating a brand mascot that is lovable and shareable can transform how audiences interact with your…