Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Building a compelling brand kit for your influencer and ambassador programs is crucial to ensure consistency, professionalism, and impactful messaging.…
The art of storytelling in B2B marketing has emerged as a powerful tool for building trust and credibility. By weaving…
A strong, recognizable brand voice is critical for building trust and connecting with your audience. Learning how to create a…
The power of customer stories to drive emotional connection and sales has never been more essential in a digital-first world.…
A guide to creating a brand mascot that appeals to a global audience is essential for businesses aiming to build…
Mastering the art of writing headlines that are both intriguing and benefit-driven can drastically elevate your content’s impact and click-through…
Looking to supercharge your marketing and sales strategy? Learning how to write a compelling case study that closes deals can…
A strong value proposition that resonates with your ideal customer is the linchpin of business success in 2025. It defines…
Launching a brand podcast that features internal experts is a powerful way to build credibility, amplify your company’s voice, and…
Applying the hero’s journey framework to customer success stories elevates brand storytelling and deepens audience engagement. Originating from Joseph Campbell’s…