Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Immersive storytelling using AR filters and interactive 3D environments is revolutionizing digital engagement in 2025. Brands, educators, and creators are…
The psychology of social proof in influencer marketing now dominates brand-consumer relationships online. As trust shifts from traditional advertising to…
The rise of the Anti-Haul video has changed how brands and consumers talk about shopping. These videos champion mindful consumption…
Episodic content has become a powerful strategy in influencer marketing, keeping audiences returning for more with anticipation and engagement. Creating…
Creating a “Sound-Off” content strategy for influencers has never been more essential. As social media platforms prioritize silent video playback,…
Structuring a campaign around a single, hero long-form YouTube documentary is a powerful way to maximize content engagement and create…
Creating an influencer-powered street team for product launches is a proven strategy that amplifies reach and engagement well beyond traditional…
Partnering with chef-fluencers has become a strategic move for food and beverage brands seeking authentic reach in 2025. Chef-fluencers combine…
Creating anti-perfect content is a fast-growing strategy among influencers seeking deeper audience connections. By sharing unpolished, relatable posts, creators are…
Launching an influential podcast is now a proven strategy for brands aiming to reach new audiences. By learning how to…