Author: Eli Turner

Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Ready to elevate your brand on TikTok? Learning how to create an influencer campaign focused on driving user-generated sound on…
Learning how to create content that educates, entertains, and sells—simultaneously—is essential for brands aiming to stand out in 2025’s information-rich…
Finding the right balance of educational, entertaining, and sales-driven content can make or break your marketing success. Knowing how to…
Creating lo-fi influencer content that feels authentic, not low-effort, is a skill every digital creator should master in 2025. Audiences…
Interactive storytelling is revolutionizing digital marketing, and “Choose Your Own Adventure” Instagram Stories offer an immersive way to engage audiences…
Co-creating branded AR filters with Instagram & Snapchat creators is empowering brands to reach digital audiences through interactive, memorable experiences.…
The psychology of live shopping has become a game-changer in digital commerce, fundamentally altering how people buy online. By blending…
Repurposing a single influencer video into 10 different social media assets is the ultimate way to supercharge your content strategy…
Learning how to script an engaging “Get Ready With Me” (GRWM) video for product integration can elevate your social media…
Day in the Life videos have emerged as a powerhouse in influencer partnerships, blending authentic storytelling with strategic product placement.…