Author: Eli Turner

Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
The art of the brand collaboration that creates a movement is more than a marketing strategy—it’s a catalyst for lasting…
Establishing authority in your industry is crucial, and creating a Twitter strategy that establishes thought leadership can set you apart.…
A strong brand personality in a commoditized market can be the difference between thriving and merely surviving. As businesses face…
Creating a brand anthem video that becomes a viral hit in 2025 requires more than just creativity—it demands strategic planning,…
The art of the brand activation that generates earned media transforms businesses by converting one-time campaigns into ongoing conversations. In…
The art of the brand activation that generates earned media has become more critical than ever, with digital noise and…
Creating a Facebook group that becomes a thriving community can significantly amplify your online presence, foster meaningful relationships, and support…
In 2025, the power of a strong brand culture to attract and retain customers is undeniable. Consumers crave authenticity and…
Crafting a brand story that is both authentic and aspirational is key to winning customer trust and nurturing long-term loyalty…
Mastering the art of the brand partnership that creates a new product or service is a powerful way to unlock…