Author: Eli Turner
Eli Turner
Eli started out as a YouTube creator in college before moving to the agency world, where he’s built creative influencer campaigns for beauty, tech, and food brands. He’s all about thumb-stopping content and innovative collaborations between brands and creators. Addicted to iced coffee year-round, he has a running list of viral video ideas in his phone. Known for giving brutally honest feedback on creative pitches.
Partnering with chef-fluencers is rapidly becoming a core strategy for food & beverage brands seeking meaningful, measurable growth. By leveraging…
The rise of “anti-perfect content” is redefining how audiences connect with creators. By emphasizing authenticity, unpolished, relatable influencer posts attract…
Launching an influencer-led podcast for your brand can amplify your voice in today’s competitive digital landscape. Podcasts featuring industry influencers…
The psychology of gifting unboxing videos reveals why this content has become irresistibly persuasive on social media in 2025. These…
Content as a Trojan Horse is changing the way B2B companies engage decision-makers by weaving complex messages into highly entertaining…
In 2025, creating an influencer-led customer support channel via video is becoming a game-changer for forward-thinking brands. This powerful approach…
Creating an influencer-led customer support channel via video is a powerful way to boost trust, engagement, and satisfaction in 2025’s…
Dayparting influencer content remains a hot topic in digital marketing. As social media algorithms drive what we see and when,…
Silent activism has emerged as a strategic approach in cause marketing, offering brands and organizations a way to create meaningful…
The art of the product discontinuation campaign is a crucial but often overlooked marketing strategy. As brands increasingly leverage influencers…