Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creating a service level agreement for influencer-generated leads is essential for brands seeking measurable ROI from influencer partnerships. A well-structured…
Building creator partnerships has become a cornerstone for brands aiming to reach wider audiences. However, many organizations struggle to create…
Building a long-term relationship with a creator that goes beyond a single campaign is highly valuable in today’s digital landscape.…
Music licensing for branded content is essential when creating standout videos on TikTok and Instagram Reels in 2025. From brand…
Learning how to use influencers to drive traffic to a brick-and-mortar location offers physical retailers powerful opportunities in 2025’s experience-driven…
As performance-based payouts for creators become a dominant trend in digital monetization, ethical concerns have risen around fairness, transparency, and…
Understanding your brand’s share of voice sentiment is crucial for competitive positioning and strategic growth. This framework for measuring the…
Building a gifting strategy that leads to high-quality organic content can transform your brand’s digital presence in 2025. Done well,…
Understanding affiliate disclosures is crucial for trustworthy online marketing in 2025. As more creators monetize content, transparent relationships with readers…
Mastering how to negotiate “content approval” workflows that don’t stifle creativity is crucial for content teams seeking efficiency and originality.…