Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Cannes 2026 is forcing CMOs to define which campaign decisions must stay human-controlled as AI scales asset generation, testing, and distribution at unprecedented speed.
Learn how DMOs can turn $20–$100 nano creator partnerships into coordinated content burst programs that deliver geographic coverage, niche depth, and measurable visit attribution.
Learn how procurement teams can use engagement-per-dollar and sales attribution data to determine when micro-influencer rates between $100–$5,000 deliver superior ROI.
Learn how the creator co-designer model generates 17% incremental funnel lift by involving creators in product development, brief creation, and go-to-market planning.
Pre-negotiating whitelisted ad placements and usage rights in creator contracts can cut CPA by 30–50% compared to standard sponsored posts. Here’s how to structure those deals.
Learn how to restructure creator partnership agreements to formalize co-design roles, IP co-ownership, revenue participation, and brand approval rights for collaboratively developed assets.
Australia’s doubled under-16 social media penalties demand brands running APAC creator programs document age-gating, archive campaign proofs, and attest compliance before launch.
Learn how DMOs can balance nano and macro creator investments within a fixed budget to maximize both niche audience depth and aggregate reach in destination marketing campaigns.
How brands are combining platform-native feeds, whitelisted programmatic boosts, and OOH touchpoints to convert Gen Z and Millennial audiences across the full purchase journey.
Creator-integrated video formats deliver up to 4x higher view-through rates than pre-roll ads — here’s how to build the finance-ready case for shifting your video budget.