Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer-run sweepstakes trigger unique FTC and state lottery law risks. Here’s how brands structure contests to stay compliant and audit-ready.
Highly managed creator programs risk independent contractor misclassification when brands control schedules, exclusivity, and creative output like employees.
Reach-based KPIs waste creator budget. Here’s how to rebuild your program around purchase intent signals that actually predict revenue.
A blended rate card mixing retainer, revenue share, and affiliate equity cuts risk for brands and rewards creators who actually sell.
Creator commerce programs carry real financial exposure. Here’s the insurance stack that protects revenue, brand equity, and legal standing.
Revenue share deals look cheap until gross margin absorbs the payout. Here’s how to model creator commerce P&L before you sign the contract.
A quarterly planning model syncs creator commerce drops with livestream calendars, cutting waste and boosting conversion consistency.
A practical framework for detecting, verifying, and correcting inaccurate AI generated brand answers before they become a full-blown crisis.
Colorado Privacy Act creator data rules trip up most influencer programs. Here’s the fix marketing teams need before Q1 audits.
Sloppy vesting language in creator equity deals creates tax, securities, and disclosure risk brands rarely see coming.