Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A vendor consolidation playbook for cutting redundant martech as AI platforms merge functions, with an audit sequence CFOs will approve.
A finance-ready blueprint for shifting influencer budgets from flat fees to performance-based creator deals without losing creator trust.
State right-to-cure laws are quietly reshaping influencer agreements, forcing brands to rewrite termination clauses before 2026 disputes hit.
Most brand liability policies exclude unsubstantiated health claims, leaving companies exposed when creators improvise on camera.
CTV ad disclosure rules are tightening fast. Here’s how brands keep creator-hosted connected TV spots compliant and audit-ready.
State age verification laws are forcing brands to rethink teen-targeted campaigns, from platform selection to consent documentation and creator vetting.
Long-term ambassador retainers can trigger IRS and state worker classification risk, turning “contractors” into employees overnight.
Affiliate creator links can create sales tax nexus in states where a brand has no other presence, and most finance teams find out too late.
1099 reporting for creator affiliate programs is messier than it looks. Here’s how brands stay compliant with the IRS and platforms alike.
A data-backed framework for shifting influencer budgets from macro to micro creators without sacrificing reach or reporting clarity.