Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC’s July 2026 AI deceptive practice notice creates federal Section 5 exposure for brands running AI-driven social commerce. Here’s how legal teams must respond.
How brands can operationalize direct creator partnerships after Cannes Lions—covering sourcing infrastructure, contract design, relationship management, and the in-house competency gaps to close.
Cannes exposed the agency bypass trend. Here’s how CMOs must redesign AOR structures, contracts, and internal creator relationship capabilities before the model breaks entirely.
Forward-looking brands are stacking organic UGC, whitelisted paid social, short-form drama, and AI media buying into one coordinated distribution architecture that scales reach without sacrificing ROI
As CCO hires, agency acquisitions, and creator collectives reshape the market, here’s how brand strategists should evaluate AOR consolidation versus multi-agency creator structures.
Learn how to calculate incremental sales lift, earned media volume, and long-term ambassador value from seasonal creator camp programs versus sequential sponsored post investment.
Brands frontloading holiday inventory to beat China tariffs must synchronize creator campaign activation with stock availability or risk demand outpacing supply at peak season.
The EU’s flat-fee parcel duty reshapes creator gifting economics. Here’s how to recalculate landed cost, set new gifting thresholds, and protect your European influencer budget.
Macro creator rates are up 20% year-over-year. Here’s how procurement teams should structure $5K–$10K+ per-post deals with performance escalators, exclusivity caps, and whitelisting rights.
How brands should structure master partnership agreements, revenue-share terms, and attribution architecture when contracting with centralized multi-creator networks instead of individual talent.