Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Deepfakes and AI-generated content are transforming brand partnerships, presenting unprecedented brand engagement opportunities—and significant legal challenges. As brands navigate this…
Influencer marketing for employer branding is redefining how organizations attract top talent in 2025. Companies are partnering with trusted creators…
The rise of the fin-fluencer is reshaping the landscape of financial marketing in 2025, offering brands exciting new channels—and sparking…
Influencer marketing has quickly become a powerful tool for brands looking to boost event promotion and attendance. In 2025, leveraging…
Multi-touch attribution models for influencer marketing are reshaping how brands monitor campaign performance, moving far beyond simple last-click tracking. In…
The morality clause in an influencer contract is more important than ever in 2025, as brands strive to protect their…
Measuring the content velocity of your influencer program is crucial to maximizing ROI and outpacing competitors in 2025’s fast-paced digital…
Negotiating usage rights for TV commercials and out-of-home advertising is essential for protecting your brand, maximizing ROI, and avoiding costly…
Understanding Influencer Roasters in Competitive Analysis To succeed in influencer marketing, brands must know how to conduct a competitive analysis…
Conducting a competitive analysis of your rivals’ influencer roasters is essential for brands seeking to outperform in the dynamic influencer…