Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Meta’s attribution overhaul is exposing whitelisted creator ads to fresh FTC disclosure risk. Here’s what brand teams must fix now.
What brand teams must know about FTC rules on creator auto-renewal codes, drip pricing, and deceptive discount disclosures before the next campaign.
A practical framework for setting human-oversight thresholds in agentic AI marketing before the EU AI Act’s next enforcement phase.
A unified compliance checklist for data-privacy notices across TikTok, Instagram, YouTube and LinkedIn shopping tools.
TikTok’s affiliate crackdown on non-compliant creators signals a shift brands must mirror in vetting, contracts, and ongoing monitoring.
A 90-day plan for CMOs to close the creator economics skills gap before 2027 budgets, board reviews, and platform shifts expose them.
TikTok’s Oracle-run US data entity forces brand legal teams to rebuild vendor risk maps and reconcile them with GDPR-equivalent safeguards.
A revenue-attribution standard aligns CRM, finance, and RevOps on pipeline quality over MQL volume, ending the reporting wars for good.
A practical framework for reconciling state synthetic-performer disclosure laws with platform AI labels on the same sponsored post.
A practical framework for structuring nano-creator seeding programs so gifting doesn’t trigger surprise VAT bills or gift-tax exposure across three jurisdictions.