Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Ensuring robust agreements in long-term influencer partnerships is critical. The primary keyword, essential compliance clauses for multi-year creator deals, is…
B2B brands are increasingly leveraging creators for B2B lead nurturing, blending credible voices with authentic storytelling. This strategy goes beyond…
Influencer contracts need cross-platform rights clauses more than ever in 2025, as brand collaborations often span multiple social and entertainment…
Building a creator mix for multi-audience brands is crucial in 2025, as consumer diversity continues to shape brand strategies. By…
International creator disclosure nuances are shaping the way brands collaborate across borders and cultures in 2025. Too often, brands overlook…
Learning how to build creator briefs that enable creative freedom is essential for brands aiming to inspire originality while maintaining…
Want to know how to build creator briefs that enable creative freedom? Thoughtful briefs help creators thrive while aligning content…
The introduction of new disclosure requirements for live creator streams in 2025 is transforming how influencers and brands interact online.…
Strategically developing creator tiers in your marketing plan is essential for optimizing influencer partnerships in 2025. By segmenting creators based…
Effective influencer marketing can be derailed by unresolved creator contract issues, a common cause of campaign delays. Brands and creators…