Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Industrial B2B firms are rebuilding lead generation as Marketing as a Service, blending internal teams with AI agencies for speed and ROI.
NetEase’s hiring wave signals a genre-first reward strategy — here’s how brands can build gaming creator programs that mirror it.
Estée Lauder’s new global influencer role reveals why enterprise brands are centralizing creator tiering — and what to fix before copying it.
A hero content strategy turns one flagship creator asset into 15+ platform-native pieces, cutting production costs while multiplying ROI.
TikTok Shop’s impulse-buy dynamics are forcing CPG brands to rethink livestream scripts, pacing, and creator briefs for conversion, not just reach.
The FTC doesn’t care if an AI wrote the script — brands are still liable for undisclosed, unsubstantiated, or deceptive creator content.
A practical matrix for running one national ad across states with synthetic-performer laws and mismatched platform AI labels.
A practical framework for aligning FTC disclosure timing rules with TikTok Shop’s discovery-feed placements before regulators or the platform catch you first.
TikTok Shop’s real IP re-verification deadline exposes gaps in merchant agreements—here’s the audit checklist brand legal teams need now.
Global brands lose ROI when creator discovery and measurement fragment by market. Here’s how to structure for both local nuance and global reporting.