Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A steering committee turns revenue-attribution disputes into governed decisions—here’s how to structure one that Marketing, Finance, and Legal actually trust.
A three-year capital allocation plan turns discovery and measurement tools from cost centers into board-ready growth infrastructure.
When creator budgets freeze, choose between people-first planning and volume-first production using this decision framework.
A CFO-ready framework for budgeting genre-specific creator incentives in gaming and entertainment, with formulas finance teams will actually approve.
A month-by-month roadmap for rolling out hero-content models, from pilot to full-funnel repurposing, without blowing up your production budget.
A clear influencer program operating model stops global-local turf wars and cuts approval delays that kill campaign momentum.
A practical framework for governing agentic AI marketing tools that launch campaigns autonomously, without step-by-step human sign-off.
A practical framework for structuring identity-resolution data-sharing agreements that unify finance, CRM, and marketing for accurate B2B expansion measurement.
A practical framework for auditing revenue-attribution claims before your board sees them, built for the new cross-system data standard.
Running one campaign on TikTok and Instagram means reconciling two disclosure systems that don’t talk to each other. Here’s the fix.