Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Instagram Shop activation now hinges on a linked Facebook Page and compliant catalog — here’s how brands fix setup before launch fails.
A practical framework for structuring overseas KOL operations, incentive tiers, and governance across multiple product verticals.
TikTok Shop’s US data residency shift under the Oracle joint venture reshapes ad targeting and creator attribution for American brands.
A practical guide to writing an operating model charter that ends global-local turf wars over creator budgets and approvals.
A three-layer tiering model gives enterprise influencer programs global consistency without crushing local creator relevance.
A practical checklist for reconciling GA4’s AI traffic attribution with state privacy consent rules, before regulators or auditors force the issue.
A practical guide to drafting data minimization clauses that keep AI summarization grids compliant, defensible, and audit-ready at enterprise scale.
A genre-based content strategy aligns creator incentives with player communities, cutting wasted spend and boosting authentic engagement.
Renewal forecasts fail when usage data, CS notes, and marketing touchpoints live in silos — here’s how to instrument them for real expansion measurement.
A revenue-attribution governance framework standardizes account hierarchies and CS records so brands can trust cross-system ROI data.