Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to calculate the minimum paid amplification budget required to sustain creator campaign visibility as organic reach declines and platforms shift power toward paid distribution.
Forward-thinking brands are restructuring creator agreements to capture influencer-generated content as LLM training data — turning campaign assets into durable AI model equity.
A ready-to-use AI media buying agent governance template covering escalation triggers, audit trail requirements, and kill-switch provisions for brand marketing teams.
Learn how to translate Ipsos TikTok emotional engagement and brand recall data into a CFO-ready business case for increased TikTok Shop creator investment.
Organic reach is dead. Here’s how CMOs should restructure influencer budgets when paid amplification becomes the default distribution model for every creator post.
TikTok’s 29% emotional engagement edge and 40% brand recall lift demand a hard look at how CPG and retail brands allocate social commerce budgets across platforms.
A practical budget allocation framework for CMOs navigating GEM vs. GEO spend decisions as AI-driven search reshapes brand visibility and discovery.
LinkedIn retains user identifiers for 365 days. Here’s what that means for B2B brands running creator-adjacent campaigns—and how to restructure your consent and targeting architecture.
A full-funnel GEM architecture that turns creator content into AI search visibility, paid placement qualification, and LLM-rewarded product claims—with budget guidance for every layer.
As creators build platform-independent revenue, brand contracts, disclosure frameworks, and partnership structures need urgent updates to manage shifting leverage and compliance risk.