Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
International gifting programs play a key role in building global business relationships, but managing them requires strict adherence to compliance…
Building accurate creator personas is essential for better campaign planning, ensuring your message aligns with the right influencers to reach…
Staying up-to-date with compliance requirements for alcohol and wellness creators is crucial for building trust, safeguarding your business, and avoiding…
Strategic creator content can drive remarkable results across every stage of your marketing funnel. To maximize impact, you need systems…
Influencer campaigns can skyrocket a brand’s reputation—or damage it. The difference often comes down to how brands manage influencer NDAs.…
Launching creator programs for new market entry can define your brand’s success in 2025. A well-structured approach enhances awareness, builds…
The introduction of new disclosure standards for creator affiliate links in 2025 marks a turning point in digital transparency. For…
Mastering how to build influencer activation waves is essential for brands seeking measurable impact in today’s dynamic social media arena.…
Pursuing paid creator whitelisting is a powerful boost for brand campaigns, but it introduces potential legal complexities businesses and creators…
Building a creator network for year-round content is the key to maintaining a lively and impactful digital presence in 2025.…