Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to build creator journeys that support product education is essential for driving engagement, conversions, and long-term loyalty in…
The legal requirements for creator endorsements in regulated niches have never been more crucial, especially as government scrutiny and consumer…
Building a creator performance audit framework is essential for brands and agencies aiming to maximize ROI and foster sustainable growth…
Influencer whitelisting has emerged as a powerful digital marketing strategy, allowing brands to amplify content via creators’ handles. However, running…
Are you struggling to stop wasting budget on underperforming creators? Brands pouring resources into influencer campaigns often see disappointing ROI…
Building creator assets for always-on performance is essential for brands and creators aiming to achieve sustainable growth and engagement in…
Ensuring transparent partnerships is vital in the digital age, making disclosure best practices for multi-platform creator ads essential for social…
Knowing how to build creator groups for different audience personas is essential to unlocking stronger engagement and growth in 2025’s…
Compliance precautions for creator-led giveaways are now essential to safeguard your brand, audience trust, and legal standing. With evolving regulations…
Learning how to build creator pipelines for new product drops can dramatically increase your brand’s launch success. Creators wield influence…