Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Livestream commerce hiring tools that fuse CAC/LTV data with identity resolution carry real compliance risk—here’s how to scope it down.
When brand talking points become the script an FTC investigator quotes, liability shifts. Here’s the legal test brands need.
A platform-algorithm-change indemnification clause protects brands when TikTok’s AI discovery layer buries paid-for reach overnight.
A practical framework for mapping tiered creator disclosure obligations across US FTC, UK ASA/CAP, and EU rules without breaking your program.
Livestream shopping hires are optimized for CAC/LTV velocity, but FTC disclosure rules move at compliance speed—here’s how to reconcile both.
A 30% conversion rate should force brands to shift budget from static e-commerce ads into livestream shopping now.
A practical audit framework for testing livestream countdown timers on TikTok Shop and Amazon Live against FTC deceptive-scarcity standards.
A brand-side guide to reconciling federal personalized pricing disclosure rules with a patchwork of state algorithmic pricing laws in social commerce.
When AI shopping agents recommend sponsored creator content autonomously, who’s liable for missing disclosures? Here’s the compliance playbook.
A practical framework for splitting 2027 creator budgets between flat fees and performance commissions, built from zero, not last year’s spreadsheet.