Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Fifty-plus breach laws, fifty-plus clocks: here’s how brands actually meet multi-state breach-notification deadlines without guessing.
California’s DROP system lets consumers erase their data from every broker at once, forcing brands to rethink third-party targeting fast.
A practical checklist for brands to verify TikTok’s US data storage and cybersecurity mandates before the August enforcement deadline hits.
TikTok’s COPPA-driven age-assurance rules are quietly gutting personalized targeting for youth-adjacent brands. Here’s how to adapt.
YouTube’s watch-time-weighted view counts change where disclosures must sit — here’s the compliance framework brands need now.
A practical compliance checklist for brands using TikTok’s peer-to-peer payments when creator content drives in-app transactions.
First-purchase attribution undervalues creators. Here’s how to build lifecycle value goals into briefs, contracts, and payout terms.
A practical framework for spreading one campaign across social, AR, streaming and interactive formats without blowing the budget.
A quarter-by-quarter framework for matching gaming creator incentives to title launch calendars, so budgets hit peak attention windows.
Estée Lauder spends millions on global-to-local influencer tiers. Here’s how mid-market brands can build the same structure for a fraction of the cost.