Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical audit framework for brand legal teams to verify creator content data disclosures before it fuels personalized pricing models.
A practical framework for pitching CFOs on FAST channel investment, using upfront-comparable metrics finance teams already trust.
A governance charter defines who approves Meta’s AI budget suggestions before they touch live spend, cutting risk without slowing performance.
When creator consolidation shrinks key-person risk, brands must resequence org design—governance first, headcount last—to capture the upside.
A zero-based budgeting model that forces every creator dollar to justify itself against revenue, not legacy reach metrics.
A practical framework for disclosing how TikTok Shop’s algorithm uses shopper data to price and rank products under FTC surveillance pricing guidance.
TikTok’s $400M settlement rewrites verifiable parental consent norms — here’s what brands targeting under-13 audiences must change now.
A compliance checklist for retailers using creator-driven dynamic pricing before the FTC’s personalized pricing rule comment deadline closes.
A practical framework for splitting one converged upfront budget across video, podcast, and gaming creator deals without losing accountability.
A practical guide to India social commerce compliance, reconciling livestream selling rules with Consumer Protection Act requirements for brands.