Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to evaluate platform structural investments in the creator economy and align your influencer budget to platforms that actually support long-term creator health and brand ROI.
Learn how to build the onboarding, brief, and attribution infrastructure to activate thousands of niche creators at scale without proportional headcount growth.
Micro-influencers now rival macro talent on engagement-per-dollar. Here’s how brands should renegotiate contracts, structure exclusivity, and scale smarter in a changed creator market.
A practical measurement framework for brand analytics teams navigating view-through attribution, incrementality testing, and conversion windows in Reels-centric campaign environments.
Short-form video now dominates social ad spend. Here’s how brand media buyers must restructure annual planning assumptions around Reels and TikTok Shorts inventory.
Learn how combining CRM data, creator content, and real-time signals like weather and app behavior unlocks hyper-personalized commerce moments that drive measurable revenue.
A practical budget framework for brand teams scaling micro-creator programs to thousands of creators without sacrificing brand safety, attribution accuracy, or creative consistency.
FTC compliance and integrated storytelling aren’t opposites. Here’s how legal and strategy teams can jointly redesign campaign architecture to satisfy both.
Creator inventory is now a mainstream media buying category. Here’s how brand strategists should redesign partnership architecture for the streaming era upfronts landscape.
As brands embed sponsorships inside creator narratives, FTC “clear and conspicuous” standards still apply. Here’s how to rebuild your disclosure architecture before enforcement finds you.