Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Amplification spend now rivals sponsorship fees, forcing brands to rethink zero-based creator budgets: flat fee, commission, or hybrid.
The FTC’s personalized pricing disclosure rule and new state algorithmic-pricing laws don’t align—here’s what brands must reconcile now.
A practical roadmap for consolidating creator discovery, attribution, and CRM tools into fewer contracts without losing functionality.
TikTok Shop’s new age-verification rules for alcohol-adjacent beauty products demand tighter DPAs. Here’s how brands should rewrite them.
A practical framework for auditing TikTok Shop’s recommendation algorithm against the FTC’s surveillance pricing enforcement priorities.
A CFO framework for valuing creator equity stakes from roll-ups like Electrify Video Partners as a real marketing asset class.
When creators become equity holders through roll-up acquisitions, standard #ad tags aren’t enough — here’s how to audit for real FTC compliance.
A finance-ready framework for pitching TikTok microdrama investment, with the ROI math, risk controls, and language CFOs actually respond to.
A practical parental consent framework for toy and gaming brands navigating stricter data rules after the TikTok settlement.
A three-year capital allocation plan to shift creator budgets from reach and impressions toward conversion rate and CLV-based contracts.