Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A compliance timeline for FTC personalized pricing enforcement, from the August 19 policy statement to the first expected cases.
A phased three-year capital allocation plan for shifting spend from macro-influencer fees to scalable micro-creator commission programs.
A practical compliance framework for reconciling FTC personalized pricing rules with creator-led dynamic discount codes on TikTok Shop.
A CFO-ready framework for justifying AI attribution platform investment, built around reallocation speed instead of vanity accuracy metrics.
Meta’s $1.4 trillion trial exposure is a wake-up call for brands to stress-test platform concentration risk before regulators do it for you.
TikTok’s $400M child-privacy settlement forces age-moderation changes that will reshape targeting, ad delivery, and creator campaign compliance.
TikTok’s underage data enforcement previews a stricter, age-verification-driven compliance era brands must prepare for through 2027.
TikTok’s parental-oversight tools don’t override state youth privacy laws—brands need a compliance map for both.
A practical, field-tested disclosure template brands can deploy now to get ahead of FTC personalized pricing enforcement.
A step-by-step framework for auditing TikTok Shop and social commerce campaigns against new underage-user data rules before regulators do it for you.