Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how brands can shift from one-off influencer deals to long-term creator partnerships that generate authentic advocacy, algorithm rewards, and measurable ROI.
Learn how to build a platform-specific FTC disclosure architecture for simultaneous TikTok and Instagram social commerce campaigns without sacrificing compliance or conversion.
A practical framework for brand strategists to evaluate niche creator platforms like Invisible Media’s ‘The Invisible Game’ against mainstream social channels for superior audience quality.
A step-by-step workflow for brand teams to ensure creator-produced sponsored content using AI tools meets YouTube’s automatic AI disclosure standards before publication.
Learn how to quantify the authenticity premium in creator partnerships — measuring engagement, conversion, and purchase intent differentials between long-term deals and one-off sponsorships.
Follower count is a vanity metric. Learn how to measure engagement authenticity, comment sentiment, and purchase intent lift to select creators who actually drive ROI.
FTC enforcement and EU platform investigations now create overlapping compliance risk. Here’s how to build a 2026 creator campaign architecture that survives both.
How CMOs should split generative search marketing budgets across GEO content, AI visibility strategy, and paid placements in emerging AI answer interfaces.
Learn how to build a diversified creator ecosystem that spans mainstream and niche platforms, reducing algorithmic dependency risk while maximizing ROI across every channel.
A practical compliance framework for auditing creator rosters against FTC Green Guides standards and eliminating greenwashing risk from influencer-produced environmental claims.