Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Brand teams losing budget to walled-garden attribution gaps need a framework for demanding transparent incremental reach data from creator platforms before signing another CPM deal.
44% of market leaders have fully embedded generative AI. Here’s how brand strategists should sequence creator content and AI infrastructure investment to close the gap.
FTC upfront disclosure rules are reshaping how brands structure creator captions, video openers, and sponsored labels. Here’s what your compliance workflow must change now.
A tactical procurement guide for brand media buyers negotiating YouTube creator bundle packages with AI scheduling, brand safety guarantees, and CPMs between $50 and $150.
AI interfaces now rank among the top five B2B research channels. Here’s how to use creator-produced thought leadership to make your firm visible where buyers are actually looking.
Perplexity and Claude are building citation authority fast. Here’s how brands can secure share-of-model on emerging AI search platforms before competitors lock in those rankings.
A 90-day GEO-first creator content calendar that shifts brand teams from platform-optimized sponsored posts to AI discovery authority that compounds over time.
How to structure creator agreements with AI training content licensing provisions that protect your brand and enable LLM-compatible product representation.
Structure your generative AI product discovery loop — from creator content through AI recommendations to TikTok Shop checkout — to eliminate friction and maximize conversion.
77% of consumers now use ChatGPT for product research. Here’s why that stat should trigger an immediate audit of every creator brief in your influencer program.