Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical compliance audit framework for identity de-identification tools like Wunderkind and Cordial under state biometric and data minimization laws.
When AI agents auto-approve creative without human review, brands need indemnification clauses that assign liability before a campaign goes live.
TikTok’s new age-verification system doesn’t erase state parental consent laws—here’s how toy and gaming brands should adjust campaigns now.
A legal audit framework for vetting MTA and MMM vendors’ data provenance claims before signing 2027 attribution contracts.
The FTC’s personalized pricing statement signals how TikTok Shop surveillance pricing will be judged before 2027 rulemaking closes.
A practical governance charter framework for stablecoin creator payments covering tax withholding, AML screening, and sanctions checks.
A practical compliance checklist for reconciling FTC disclosure timing with cross-border reporting when paying global creators in PYUSD or USDC.
Stablecoin creator payouts on YouTube, Meta, and Rumble demand new DPA clauses covering wallet data, cross-border transfers, and settlement risk.
A quarter-by-quarter playbook for moving creator contracts from flat fees to hybrid commission without breaking retention or ROI.
A UGC content factory only scales when base fees, raw footage rights, and usage terms are standardized before the first shoot.