Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Meta’s $18B settlement exposes brand risk hiding in plain sight — here’s what legal teams must verify before the next Instagram campaign.
A practical playbook for automating micro-influencer product seeding — discovery, outreach, and fulfillment — without losing brand control.
Brands are rewriting creator contracts to convert one-off UGC into perpetual, owned assets — here’s how the rights deals actually work.
Line-editing creator scripts can trigger FTC material connection liability—here’s how brands should structure review workflows to reduce exposure.
Build internal escalation protocols now, before the FTC’s personalized pricing rule turns pricing disputes into regulatory crises in 2027.
A month-by-month plan for moving influencer budget from macro reach to micro-creator testing without losing CFO confidence.
TikTok’s $400M COPPA settlement resets the bar for youth-adjacent ad compliance — here’s the parental consent checklist brands need now.
A ready framework for building a data-use disclosure template before the FTC’s surveillance pricing rules force retailers to scramble.
Match rates below 60% are quietly corrupting creator attribution data—here’s a compliance framework to audit vendor claims before more spend gets misallocated.
CMOs win board approval for multi-rail creator payout infrastructure by tying it to retention data and talent-acquisition speed, not just efficiency.