Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
When AI engines cite creator content with zero clicks, FTC disclosure rules still apply — here’s how brands should structure that language.
TikTok’s Real IP verification under Oracle puts brand merchants on the hook for new US data localization compliance checks.
A phased three-year capital allocation plan for moving budget from macro influencers into micro-creator networks without tanking reach.
TikTok’s Oracle joint venture forces a new IP verification regime—here’s what brands must audit before Q1 to avoid attribution and compliance gaps.
A due-diligence framework for vetting Gen Z marketing agency roll-ups before you sign, so consolidation risk doesn’t become your problem.
A practical blueprint for building TikTok Shop personalized pricing compliance before the FTC’s 2027 rulemaking closes the enforcement gap.
A pre-enforcement checklist for retail brands to prepare for the FTC Personalized Pricing Rule before penalties, not after.
A compliance and budget checklist for brands preparing for OpenAI’s expanded EU ad business under GDPR and the EU AI Act.
Vertical media is outgrowing display ads. Here’s how to build a 3-year capital allocation model that shifts budget without spooking the board.
AI-generated ad creative is exposing alcohol brands to new FTC and state regulatory risk—here’s how to audit before regulators do.