Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A data-driven budget framework for brand teams deciding when to boost top creator posts versus investing in new creator talent, using CAC, engagement velocity, and reach decline signals.
A step-by-step compliance audit framework helping brand teams identify which AI-assisted creator posts trigger FTC material connection disclosure requirements before content goes live.
Goldman Sachs forecasts $480B in creator revenue. Here’s a three-year budget framework for brand leaders navigating the automation-driven creator market expansion.
How CMOs should restructure creator program budgets, rate benchmarks, and vendor contracts to match a $250B creator economy that has outgrown its experimental roots.
The FTC’s updated AI-generated UGC disclosure rules demand opening-line and first-seconds placement across every sponsored format. Here’s your brand compliance checklist.
Meta’s teen content controls are reshaping how youth-adjacent brands must structure targeting, creative, and compliance documentation before the next enforcement cycle hits.
A 90-day GEM-optimized creator content calendar that earns TikTok and Reels algorithmic distribution while building the product authority generative AI cites in shopping answers.
Learn how to build a multi-format creator program that reaches fragmented younger audiences across video podcasts, live streams, and short-form clips simultaneously.
Learn how to build a Creator Program ESG Accountability Framework that aligns influencer selection, content direction, and amplification with sustainability commitments while avoiding greenwashing ris
YouTube’s automatic AI disclosure rollout changes everything for brand teams. Here’s how to update creator agreements, approval workflows, and upfront packages now.