Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The top brands in the Marketing Week analysis treat creator content as always-on media infrastructure—not campaign bursts. Here’s how to build the budget model that matches.
IPA research shows most brands still silo creator spend from media budgets. Here’s the organizational change management required to merge them into one integrated investment line.
Goldman Sachs forecasts a $480B creator economy by 2027. Here’s how procurement teams can lock in rate benchmarks before market inflation makes negotiation nearly impossible.
Learn how leading brands are unifying creator creativity, paid amplification, and revenue attribution into one workflow to turn organic UGC into measurable sales lift.
Meta’s minor safety rules are reshaping brand targeting, creator briefs, and content approval workflows. Here’s how to update your compliance stack before regulators come knocking.
eMarketer forecasts creator spend and sponsored revenue reaching parity by 2027. Here’s why brand finance teams must redesign creator program economics right now.
Learn how to replace ad-hoc influencer tags with an active partnership model that unifies creator creativity, paid distribution, and revenue attribution in one workflow.
Learn how to redesign your media mix and attribution infrastructure when creators shift from campaign amplifiers to primary distribution channels in your brand’s media plan.
The U.S. Senate’s push for TikTok algorithmic transparency reshapes brand risk assessment, data policies, and creator contract language for commerce campaigns.
AI search visibility still runs on traditional SEO authority. Here’s how to audit creator contracts for content ownership and indexing rights before GEO exposure becomes a liability.