Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A practical framework for brands to build a data minimization policy that limits liability from TikTok Shop and Instagram Checkout purchase data.
Build a quarterly influencer compliance audit that finds undisclosed gifting before the FTC does, with templates and escalation triggers.
A de-monetization clause protects brand spend when TikTok or YouTube pulls a sponsored video — here’s how to draft one that actually holds up.
The FTC’s new rule on AI-generated testimonials means brands using synthetic voices in creator ads need a compliance plan now, not later.
A practical breakdown of FTC rules on livestream price claims and fake urgency tactics, with steps brands can use to cut compliance risk.
Free product sent to a nano-creator now triggers tax reporting duties in the US, UK, and EU — here’s how brands audit the exposure.
A tested escalation protocol for undisclosed livestream countdown claims that stops deceptive-scarcity risk before regulators find it first.
A four-quarter, three-year framework for shifting creator management from agency-of-record to a hybrid in-house model without losing coverage.
Unsubstantiated before-and-after claims in AI-generated creator content are now a top FTC enforcement target — here’s how to document them properly.
Meta’s $16.7B teen safety settlement demands new brand documentation standards for youth-adjacent Instagram and Facebook campaigns.