Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
TikTok’s first-line #ad rule trips up brands constantly — here’s the exact compliance checklist to fix disclosure before FTC or platform penalties hit.
Meta’s AI-interaction ad personalization policy changes what chat data fuels targeting—here’s how brands should restructure campaigns now.
State age-verification laws now collide with TikTok Shop livestream selling — here’s how brands can sell regulated products without triggering liability.
TikTok’s Real IP Verification program has hard enforcement deadlines. Here’s how merchants avoid delisting, frozen payouts, and compliance gaps.
A practical audit framework for checking AI digital human endorsers against the growing patchwork of state synthetic performer laws.
No script, no problem for the FTC — brand-approved talking points create the same endorsement liability as a word-for-word script.
One video, three AI labels, zero consistency—here’s the brand compliance matrix for TikTok, Meta, and YouTube AI disclosure rules.
A clear AI content labeling policy protects brands from FTC risk and platform penalties before regulators or algorithms force the issue.
TikTok’s $400M COPPA settlement rewrites the rules for teen targeting — here’s the compliance checklist brands need now.
AI avatar campaigns still trigger FTC endorsement rules—here’s how brands should build disclosure into synthetic-spokesperson programs now.