Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how brand teams can build internal capability for always-on paid creator amplification by redesigning campaign architecture, budget triggers, and whitelisting workflows.
The Kalshi FTC-NAD referral rewrites influencer compliance rules. Here’s how brand legal teams must update contracts, escalation protocols, and disclosure audits now.
Learn how to unify TikTok Shop, Instagram Shoppable, and paid amplification into a single creator commerce system that drives measurable revenue across every channel.
Learn how to design unified social and TV distribution plans that launch creator assets across broadcast and social feeds simultaneously to maximize measurable commercial reach.
The NAD’s Kalshi referral to the FTC signals rising enforcement risk for brands. Here’s what compliance teams must audit now to protect against disclosure failures.
The NAD’s Kalshi referral to the FTC signals a tougher era for influencer disclosure compliance. Here’s what brand teams must audit now.
The NAD-Kalshi referral to the FTC signals escalating enforcement risk for brands. Here’s what compliance teams must do now to protect against undisclosed sponsorship liability.
eMarketer projects boosted creator spend will match sponsorship revenue at $14.15B by 2027. Here’s how brand finance teams should restructure creator program budgets now.
eMarketer projects boosted creator spend will hit $14.15B by 2027. Here’s how brand finance teams should restructure creator program budgets before parity arrives.
Reach and engagement metrics are costing brands millions. Here’s how analytics teams can rebuild creator program measurement around proven revenue attribution.