Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
How to write a board-ready risk register entry for single-platform dependency as TikTok’s ownership structure keeps shifting.
When TikTok’s AI label contradicts your FTC disclosure on the same post, here’s the compliance framework that protects your brand.
A framework for choosing between continuous publishing cadence and campaign bursts, based on funnel stage, category, and measurement windows.
A practical guide to building a CFO-ready ROI case for consolidating five martech point solutions into one AI platform.
Static content calendars are dying. Here’s how brands are using real-time audience listening to drive an owned-channel-first distribution strategy.
NY and California now require synthetic performer disclosures that don’t match TikTok’s auto-labels, leaving brands exposed on the same ad.
A practical model for comparing AI creative costs against production retainers, with the variables that actually move the ROI needle.
One campaign, three rulebooks: how brands can reconcile TikTok, Instagram, and YouTube disclosure rules without tripping FTC wires.
A content sourcing strategy built for 10-hour-a-week creators turns briefs into the bottleneck—or the unlock. Here’s how to design them right.
Meta’s AI-chat ad targeting update forces brands to rebuild consent architecture now, or face compliance gaps by Q1.